Retro Hits, a local band covering songs from the 1980s and 1990s, decided they wanted to expand to more college students. Research showed students thought the current $25 ticket price was too high for a local band. To strengthen ticket demand, Retro Hits began offering $15 tickets to all fans who checked in on Facebook. The band was using a
A. variable pricing strategy.
B. price lining strategy.
C. skimming pricing strategy.
D. freemium pricing strategy.
Answer: A
Business
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