Preparing three-part answers to potential interview questions is a process called
a. preparing.
b. scripting.
c. rehearsing.
d. practicing.
b. scripting.
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Which immediately follows awareness in the hierarchy of effects model?
A) recognition B) liking C) preference D) knowledge
Maria has a Rhetorical MDL. Explain what this means. Also, explain what Maria should expect when communicating with her co-workers, Tom, Emily, and Ron. Tom has an Expressive MDL; Emily has a Conventional MDL, and Ron has a Rhetorical MDL.
What will be an ideal response?
________ are the major participants in the integrated marketing communications process who pay for advertising campaigns and promotions.
A. Collateral service providers B. Clients C. Special service organizations D. Media organizations E. Advertising agencies
Rebecca and Heather both visit a coffee shop on the same day and leave feedback about the shop on a popular online restaurant rating site. Rebecca leaves very negative feedback while Heather leaves very positive feedback. This is likely an example of what?
a. Poor customer service for both customers b. Typical service experienced in a food service setting c. Variation in service quality d. Customer warranty claims