Some state laws are made by the state government and some laws are made by the federal government. Bankruptcy laws are an example of federal laws
Indicate whether the statement is true or false.
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Which of the following statements is true of customer loyalty?
A. It refers to customers making repeat visits to a retailer and being satisfied with their experiences. B. It occurs when customers purchase merchandise and services from a retailer because of its convenient location. C. It is the sole result of superior customer service. D. It is an emotional connection between a retailer and a customer. E. It is the state of accumulated transactions that customers build through repeat purchases responding to various promotions.
Which of the following is an example of a service that involves discrete transactions within a membership context?
a. Repair under warranty b. Insurance c. Radio station d. Car rental e. Pay phone
All of the following are standards of comparison for financial performance measurement except:
a. rule-of-thumb measures. b. industry norms. c. assessment of risk. d. past performance.
As indicated by Maslow's need hierarchy, people may respond favorably to
a. persuasive appeals that focus on promises of best price and the need to find a bargain. b. persuasive appeals that fulfill physiological, security, and safety needs. c. persuasive appeals that fulfill social, ego, and self-actualization needs. d. both b and c.