How has the Coca-Cola Company gone about achieving the most basic function of branding?
What will be an ideal response?
The most basic function of branding is to identify products and their sources and to differentiate them from others. Coca-Cola created a clear identity with its distinctive logo and bottle shape. Over the company's history, its advertising has always promoted a common voice and a common theme: "Coca-Cola makes life's relaxing moments even better."
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Which of the following refers to how external reward may support an employee’s sense of competence if they don’t undermine autonomy?
A. extrinsics in service of intrinsics B. intrinsics in service of extrinsics C. punishments in service of rewards D. rewards in service of punishments
A tenant's foremost obligation is A) to maintain the premises
B) to pay rent. C) to follow the landlord's rules. D) to move out at the end of the lease.
The payback period for project A is closest to ________
Consider the following two projects: Project Year 0 Cash Flow Year 1 Cash Flow Year 2 Cash Flow Year 3 Cash Flow Year 4 Cash Flow Discount Rate A -100 40 50 80 N/A 0.12 B -73 30 30 30 30 0.12 A) 1.9 years B) 2.3 years C) 2.6 years D) 2.1 years
Which of the following is NOT a major characteristic of a customer relationship management (CRM) system?
a. Predicts various Web characteristics that would be most attractive to customers b. Identifies the possible fraudulent transactions c. Monitors the quality levels of products d. Forecasts customer retention