Answer the following statement(s) true (T) or false (F)

Question

1. The biggest problem in advertising to women comes from the fact that they are a niche market.
2. Multicultural strategy distinguishes consumer segments by cultural factors and segmentation factors.
3. Cross-cultural strategy distinguishes consumer segments by cultural factors and segmentation factors.
4. In the 1970s, advertising directed at African-American consumers dropped significantly.
5. Everyday people are often the vehicles brand managers use to tap into aspirational Black values.

Answer 1

1. False
2. True
3. False
4. False
5. False