Which of the following is an example of interactive media?

a. the Internet
b. a DVD or a CD
c. satellite radio
d. over the air broadcast radio


ANSWER: a

Communication & Mass Media

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When using the strategy of explaining to help the audience understand the steps in a process, the

speaker should follow a ________ organizational pattern. Fill in the blanks with correct word

Communication & Mass Media

Which of the following statements is/are TRUE?

a. you should image correcting mistakes b. you should image recovering from an injury c. you should image learning new skills d. all of the above (page 254 left) e. none of the above

Communication & Mass Media

Broadcasting term commonly thought of as the imprint of sound on a radio signal:

A. VU meter B. modulation C. peak signal D. VU meter deflection E. harmonics

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. The most compelling persuasive messages appeal more to ethos and pathos than logos. 2. Before giving a speech, it will help to analyze one’s audience and tailor one’s proposition based on their initial attitude toward the topic. 3. In the context of arguing from sign, signs bring about, lead to, or create the claim. 4. Fallacies refer to errors in reasoning. 5. An audience is not likely to be interested when negative emotions are evoked.

Communication & Mass Media