Unlike public relations, marketing focuses upon relationships with all publics

Indicate whether this statement is true or false.


FALSE

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Selective exposure refers to people’s likelihood of exposing themselves to what supports their values and attitudes. 2. Schemata are the ways others reflect on how they view our identities. 3. Symbolic interactionism refers to how broad social forces affect an individual’s view of self. 4. Cultural heritage is often a part of establishing personal identity.

Communication & Mass Media

Which is the most abstract term in the following examples?

a. Interpersonal Communication: Everyday Encounters b. textbook c. reading matter d. literature e. book

Communication & Mass Media

The type of outline that keeps speakers from reading a speech word for word is a ______________________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

The memorized method of delivery has the virtue of allowing the speaker to figure out exact wording ahead of time.

Answer the following statement true (T) or false (F)

Communication & Mass Media