Answer the following statement(s) true (T) or false (F)

1. Selective exposure refers to people’s likelihood of exposing themselves to what supports their values and attitudes.
2. Schemata are the ways others reflect on how they view our identities.
3. Symbolic interactionism refers to how broad social forces affect an individual’s view of self.
4. Cultural heritage is often a part of establishing personal identity.


1. True
2. False
3. True
4. True

Communication & Mass Media

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__________ is the fallacy that urges listeners to reject an idea because of the allegedly poor character of the person voicing it

Fill in the blanks with correct word

Communication & Mass Media

Female ownership is a key feature of the cultural metaphor for which nation?

a. Saudi Arabia b. Turkey c. Thailand d. Japan e. Sweden

Communication & Mass Media

The ultimate purpose of using social media for the entertainment industry is to ______.

A. generate buzz and motivate others to take action B. sell tickets C. increase follower base D. promote celebrities to gain influence online

Communication & Mass Media

What did the Telecommunications Act of 1996 do?

a. It increased the regulations on media companies. b. It reduced the regulations on media companies. c. It protected media companies from competing with one another. d. None of the choices

Communication & Mass Media