Explain how employers might use delay tactics to their advantage in a union organizing campaign.
What will be an ideal response?
One tactic an employer might use to defeat a union representation election is to delay the election as long as possible. Some research shows that the longer it takes to hold an election, the lower the probability of union success. To delay the election, employers may refuse to voluntarily recognize the union even in the face of strong support, challenge the proposed bargaining unit, challenge the eligibility of specific employees in the vote, and challenge the results of the election itself. By delaying the election, the employer gains more time to campaign against the union; employees may quit; and the union will look weak because it is unable to fight against the delay tactics.
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Beall's is a chain of department stores that operates all over Florida. After serving Florida for 100 years, Beall's has learned that different merchandise is needed in order to satisfy the different needs of the customers who live in different regions of the state. Which form of retail market segmentation does Beall's use?
A. Consideration set B. Buying situation segmentation C. Mass-market theory D. Multiattribute attitude model E. Geodemographic segmentation
Lark Inc, an American electronics company, is currently reviewing new geographical markets to sell its highly popular televisions. By 2020, it plans to open new stores across all the major South Asian cities
Lark is most likely following a ________ strategy. A) local marketing B) market development C) diversification D) product adaptation E) product development
A VP of Global Products at Tiffany's is in the process of developing financial and strategic objectives. Tiffany's is a luxury jewelry and accessories company. The VP realizes she needs to add short-term and longer-term performance targets. Is it important for her to spell out both short-term and long-term performance targets? Which time frame is more important? Are there tradeoffs involved? Explain.
What will be an ideal response?
Atkins Auto, a dealer of automobiles, sends direct-mail pieces to its prospective customers, inviting them to visit its auto showroom to test-drive new cars. Customers who respond to the direct mail by visiting the showroom are provided with thorough information about the cars. Salespersons of the company receive extensive training and assume responsibility for the selling efforts in the showroom. This is an example of combining direct marketing with
A. personal selling. B. advertising. C. support media. D. sales promotions. E. public relations.