All of the following are reasons the U.S. controls the export of goods and technology, except:
A) for national security reasons
B) foreign policy.
C) short supply of domestic goods.
D) dumping of domestic goods.
D
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The first step in developing a positioning strategy is to ________
A) set the marketing communications budget B) identify segmentation variables C) analyze the competitors' positions in the marketplace D) describe a product with a competitive advantage E) create target markets
Which of the following shows how social media can utilize consumers as brand advocates?
A. A company tracks visits to its website to better target its audience. B. A company searches through social media sites looking for negative product reviews so it can address the issues. C. A company airs its Super Bowl television ad after the game on YouTube. D. A company encourages customers to enter a contest on its website for a chance to win a free product. E. A company encourages customers to post pictures promoting the brand and the lifestyle it represents.
Amber, a waitress at the City Grill, is angry that a customer complained that his soup was cold because of her slow service. City Grill owner Marc Devereaux reminds her that she must focus on service quality as defined by
A. the health department. B. restaurant management. C. the customer's perceptions. D. temperature guidelines. E. general practices.
Choose the word or phrase in [ ] which will correctly complete the statement. Select A for the first item, B for the second item, and C if neither item will correctly complete the statement. [Alimony | Child support] would be reported as taxable income.