The first step in developing a positioning strategy is to ________
A) set the marketing communications budget
B) identify segmentation variables
C) analyze the competitors' positions in the marketplace
D) describe a product with a competitive advantage
E) create target markets
C
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A collective membership mark identifies different products in the same product line of an organization
Indicate whether the statement is true or false
People with ________________ can suspend judgment, adopt viewpoints different from those of others, persist in overcoming obstacles, and ignore social approval.
a. Domain-relevant skills and expertise b. Intrinsic task motivation c. Extrinsic environmental components d. Creativity-relevant processes
Regarding business products, which of the following is true?
A. At any one time there are usually fewer target customers for accessories than for installations. B. Accessory equipment is not treated as a capital item. C. Derived demand has little effect on the market for accessory equipment. D. Sellers of accessory equipment usually must face more competitors than sellers of installations. E. Special services and advice are more important with accessories than with installations.
The trend equation for quarter sales data (in millions of dollars) for 2011-2015 is given by y = 6.8 + 1.2t, where t = 1 for the first quarter of 2011 . The seasonal index for the third quarter of 2008 is 1.25 . The forecasted sales' value for the third quarter of 2016 is:
a. 34.40 b. 27.52 c. 43.00 d. 35.65