The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as ________
A) marketing
B) relationship management
C) advertising
D) human relations
E) integrated marketing communications
Answer: B
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In a panel discussion, group members present short, uninterrupted
presentations on different aspects of a topic for the benefit of an audience. Indicate whether the statement is true or false
Matthew always relates existing conflicts with unresolved problems of the past. He behaves aggressively toward others and judges them by applying tags. This tendency of Matthew is an example of tactics for conflict
a) escalation b) avoidance. c) maintenance. d) reduction.
You call your parents to ask to borrow $500 because you are short this month. They refuse, as you expected, so you ask if you can at least have $100 because you’re strapped for cash. They agree to send you $100. What sequential persuasion strategy did you use?
a. Foot-in-the-door b. Door-in-the-face c. Pregiving d. Rewarding
Audience analysis refers to
a. motivating listeners b. participating in the speaker’s interests c. examining audience characteristics d. all of the above e. none of the above