You call your parents to ask to borrow $500 because you are short this month. They refuse, as you expected, so you ask if you can at least have $100 because you’re strapped for cash. They agree to send you $100. What sequential persuasion strategy did you use?

a. Foot-in-the-door
b. Door-in-the-face
c. Pregiving
d. Rewarding


b. Door-in-the-face

Communication & Mass Media

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What is the onion theory?

What will be an ideal response?

Communication & Mass Media

The ability to retrieve a word from your mental storage and understand what it means is an example of the _____

A. Needs Drive Theory B. Significant-Other Theory C. cybernetic process D. information processing program

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Branding is a reflection of an organization’s identity. 2. Branding is a crucial part of crafting a good public relations strategy. 3. A strong, effective brand should be hidden. 4. A strong, effective logo should communicate an organization’s purpose and values. 5. The University of West Georgia (UWG) was experiencing slowing enrollment.

Communication & Mass Media

Which of the following would probably be the best kind of visual aid to show the proportion of deaths last year that resulted from accidents, illnesses, natural causes, and homicides?

A. a photograph B. a chart C. a pie graph D. a line graph E. a diagram

Communication & Mass Media