Aleve Inc., a pharmaceutical company, launches an ad that claims, "Taking one pill from Aleve is as effective as taking three pills from any other company." This ad campaign is using a(n) ________ appeal.
A. product popularity
B. competitive advantage
C. news
D. emotional
E. favorable price
Answer: B
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A manufacturer wants to achieve rapid market penetration through a low-price policy. However, the manufacturer's dealers prefer to work with high margins and pursue short-run profitability. The major reason for this conflict is ________
A) goal incompatibility B) unclear roles C) ambiguous rights D) differences in perception E) dependence on the manufacturer
The ________ involves a persuasive vocal and visual explanation of a business proposition.
A. display premise B. preapproach C. trial close D. sales presentation E. service follow-up
Companies use PR to build good relations with consumers, investors, the media, and their communities
Indicate whether the statement is true or false
In nontechnical writing, writers often write out numbers less than ____________
a. 1,000 b. 500 c. 10 d. 100