What did political scientist Harold Lasswell create when he wrote, “A convenient way to describe an act of communication is to answer the following questions: Who? Says what? In which channel? To whom? With what effect?”
a. the first PR department at a U.S. university
b. a forerunner to Twitter
c. an early communication model
d. a condensed outline for news release writing
c. an early communication model
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When using statistics, you should always remember to
A) only use statistics. B) use statistics often. C) let the statistics speak for themselves. D) use neutral sources. E) be specific with large numbers.
Brad is well-liked by his colleagues at work. He is professional, dependable, and careful in his work. A
group of Brad's co-workers invite him for a dinner party, outside of work time. He is gregarious and fun; they think he is the life of the party. His ability to adapt his behavior to the context of the situation shows that he is an ethical communicator. Indicate whether the statement is true or false
In decision making by________, group members voice their feelings and opinions, but the leader or boss makes the final decision
Fill in the blank(s) with the appropriate word(s).
Answer the following statements true (T) or false (F)
1. According to Alycia Rea, Group Director of The Zimmerman Agency, writing skills are key to building relationships with editors and writers of publications. 2. The need for writers to use professional writing skills and strategies has decreased due to the massive changes in the way people creative and consume media today. 3. Digital advertising revenue has brought re-investment into the newspaper industry. 4. It is important for broadcast industry writers to learn various types of writing styles.