A basic cultural decision for the marketer is whether to position the product as foreign or local.
Answer the following statement true (T) or false (F)
True
At times, localization can be effective, while with other consumers, foreign will be a desirable part of the total product.
You might also like to view...
If a management accountant confides to a relative that his or her company has a confidential plan to merge with another company in the near future, the accountant has
a. not violated ethical standards. b. violated ethical standards only if the relative owns stock in the company. c. violated ethical standards because the accountant and relative could stand to gain personally from that information. d. not violated ethical standards because the information was relayed to a family member.
The product life-cycle concept from microeconomics and marketing provides useful insights into the relations among cash flows from operating, investing, and financing activities. During the _____, net income usually reaches a peak, and working capital stops growing. Operations generate positive cash flow, enough to finance expenditures on property, plant, and equipment. Capital expenditures
usually maintain, rather than increase, productive capacity. Firms use the excess cash flow to repay borrowing from the introduction and growth phases and to begin paying dividends to shareholders. a. introduction phase b. growth phase c. mature phase d. late maturity phase e. decline phase
The transactional factors in the Burke Litwin causal model organization and change are ______.
A. systems, including policies and procedures B. external environment C. organization culture D. leadership
The best time to buy stock is at the peak of an economic cycle
Indicate whether the statement is true or false.