The transactional factors in the Burke Litwin causal model organization and change are ______.
A. systems, including policies and procedures
B. external environment
C. organization culture
D. leadership
A. systems, including policies and procedures
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Unilever hired a promotional marketing firm to pass out Lever 2000 hand wipes in food courts and petting zoos. This is an example of:
A) point-of-use sampling. B) point-of-sale sampling. C) point-of-dirt sampling. D) point-of-event sampling. E) point-of-work sampling.
Even if sales of a brand extension are high and meet targets, the revenue may be coming from consumers switching to the extension from existing parent-brand offerings — in effect ________ the parent brand
A) diluting B) cannibalizing C) reinforcing D) eroding E) revamping
With all the fees associated with the legal work opportunities in Taiwan, which country do many women head to in order to work illegally for wages as little as $3 per hour, with no pay for overtime.
a. France *b. United States c. Taiwan d. China
A restraint of trade may be classified as either horizontal or vertical
a. True b. False Indicate whether the statement is true or false