Wendy works as a weather announcer for a TV station under the character name Weather Wendy. Wendy can register her name as
A. none of the choices.
B. a trade secret.
C. a service mark.
D. a trade name.
Answer: C
You might also like to view...
Pam is a supervisor at SignalCorp. In order to better meet the needs of her staff, she should attend union meetings.
Answer the following statement true (T) or false (F)
Instantaneous feedback on the effectiveness of a marketing communication method is most likely possible in
A. mass-communication channels. B. direct-mail advertising. C. personal-selling situations. D. radio advertising. E. television advertising.
When one of the major bond-rating services downgrades a bond rating, the market price of that bond generally falls
a. True b. False
______ means doing something at the lowest possible cost
A. Effectiveness B. Efficiency C. Cost effectiveness D. Value E. Break even