According to Larson's model of cognitive consonance and dissonance, all of the following are true, EXCEPT:

a. It is important to realize what puts people in a state of imbalance andmakes them susceptible to persuasion

b. Dissonance is a state of psychological imbalance.
c. Demonstration of predictability and use of rewards helps achievedissonance.
d. Persuaders use consonance to reinforce desired attitudes and behaviors.


c

Communication & Mass Media

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Kale (1997) developed four ethical ______ to guide intercultural interactions.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

According to your textbook, if you are not given a time limit, you should not speak longer than twenty minutes

Indicate whether the statement is true or false

Communication & Mass Media

When presenting a speech, a smooth flow without stumbles and vocal fillers is called:

A. pronunciation. B. fluency. C. articulation. D. vocal inflection.

Communication & Mass Media

When Sue and Chris argue, Sue's strategy is to bring up Chris's previous failures and indiscretions to ignore the problem at hand. Sue's behavior is best described as _______

a. face-detracting b. a silencer c. gunnysacking d. blame

Communication & Mass Media