Which of the following is the focus of push marketing at the decline stage of the product life
cycle?
A) exhibition of product superiority over competitors' offerings
B) payment of a minimal fee to retailers to include the product in their store
C) product demonstration by company representatives at retailer stores
D) familiarization of consumers with product functionality
B
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Which of the following is NOT a characteristic of a management decision problem?
A) focuses on symptoms B) asks what the decision maker needs to do C) is action oriented D) focused on the underlying causes E) A and C
Return on investment measures:
a. return to all suppliers of funds. b. return to all long-term creditors. c. return to all long-term suppliers of funds. d. return to stockholders. e. return to all short-term suppliers of funds.
What could the desk clerk do to maintain the guest's cluster of satisfactions?
A) The desk clerk cannot do anything, as the desk clerk does not have the technical skills to fix the wireless connection. B) The desk clerk should not do anything, as the desk clerk is not a salesperson and therefore does not have responsibility for creating the cluster of satisfactions. C) The desk clerk should offer to put the guest in an empty room as close to the original room as possible, to avoid inconveniencing the guest further. D) The desk clerk should offer the guest the use of the lobby wireless, which the clerk knows to be problem-free, along with a discount off the charge for the room. E) The desk clerk should refund the guest's full payment for the hotel room and find the guest a room at another hotel that can guarantee that its wireless service is problem-free.
Simultaneous design of products and their manufacturing and support processes is referred to as?
a. Roundtable design b. Leveraged engineering c. Double design d. Concurrent engineering