A non-governmental organization (NGO) has all the following characteristics, except:
A) Holds shared values or attitudes
B) Advocates for change
C) Makes claims or demands that business take actions
D) Is part of the private sector
E) Is part of the executive branch of government
E) Is part of the executive branch of government
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Generating as many ideas as you can without stopping to criticize or organize them is called what?
A) Storyteller's tour B) Questions and answer chain C) Journalistic approach D) Brainstorming E) Mind mapping
The textbook discusses Pepsico and an ethical dilemma that the company faced. This ethical dilemma involved
a. Increasing the amount of caffeine in diet mountain dew b. Investing in a bottling facility in Burma c. Paying less for equally qualified female managers d. Producing pepsi abroad to save on production costs
The first step in measuring the effectiveness of event sponsorship is to
A. build evaluation methods into the event sponsorship strategy. B. narrowly define the objectives for the event with specific details. C. set qualitative goals. D. measure the implementation and results against predetermined benchmarks. E. redefine the organization's objectives in terms of its marketing communications.
Compared to most other countries, to start a business in the U.S.:
a. is generally easier b. is easier than in low-income countries, but harder than in high-income countries c. is easier than in high-income countries, but harder than in low-income countries d. is generally more difficult e. is about the same as in other countries