It is important to protect trade dress against adoption by a competitor failure to protect the mark can:
A)deceive purchasers into believing they have obtained a comparable product
B)dilute the originator's resource investment in its product appearance.
C)usurp the business goodwill of the developer of the trade dress.
D)allow the mark pass into the English language (like ‘aspirin') and become generic.
D
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Briefly discuss what gross profit represents and how it affects the net earnings of a merchandiser.
What will be an ideal response?
Demographic changes should be monitored by marketing managers because:
A) they may find growth opportunities. B) it might effect a regulatory change. C) it might impact raw materials' prices. D) it might help to reduce production costs
When deriving the equity value of a firm, an analyst forecasts the real dividends expected to be paid in the future. In this case, which discount rate should be used?
a. The nominal rate of return b. The real rate of return c. The risk free rate of return d. The risk adjusted rate of return
Which of the following would probably be a mixed cost?
A) rent on building B) raw materials C) repair and maintenance D) depreciation