In selecting non-financial performance measures managers should choose measures that reflect
a. qualitative characteristics that point out sub-optimization activities and throughput bottlenecks.
b. both short-term and long-term measures related to critical success factors.
c. long-term supplier satisfaction levels.
d. short-term financial viability.
B
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Trendz Inc is a leading brand of fashion clothing and accessories based in Houston. After gaining a strong foothold in the US, the company wants to foray into foreign markets
The management at Trendz knows that people residing in other countries are likely to have different tastes and preferences, so they may have to redesign some of their offerings. Which of the following strategies is Trendz using? A) market-penetration strategy B) outsourcing strategy C) geographic-expansion strategy D) product differentiation strategy E) ethnocentric strategy
As of May 2018, what percentage of the top 500 CEOs were female?
a. approximately 25% b. slightly less than 20% c. slightly more than 10% d. slightly less than 5%
The five key components of the marketing plan are
A. executive summary, situation analysis, marketing strategy, financials, and controls. B. executive summary, situation analysis, positioning, financials, and implementation. C. mission statement, situation analysis, promotion strategy, financials, and controls. D. executive summary, market positioning, marketing strategy, financials, and implementation. E. mission statement, situation analysis, marketing strategy, financials, and controls.
To avoid legal problems, an interviewer should not ask if you are married
Indicate whether the statement is true or false