In the movie Field of Dreams, one of the memorable phrases is, "If you build it, he will come." The AIDA model would suggest that after marketers "build" a product or service and create awareness among consumers, they need to
A. offer discounts to increase purchase intentions.
B. promote sufficiently to gain global attention.
C. determine the level of desire needed to sustain action.
D. take steps to encourage immediate purchase.
E. create interest among consumers, persuading them to investigate further.
Answer: E
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Dana believes that a new phone to be sold by Ear Fruit Inc. will become the most popular phone in the market. Dana enters into a contract to buy 500 shares of Ear Fruit stock, anticipating an increase in its value. The phone does not become popular, and the price of the stock does not rise. Dana can recover
A. nothing. B. the amount of the purchase price. C. the amount of the purchase price plus the expected increase. D. the amount of the purchase price plus the unexpected decrease.
All interest paid on a construction loan should be capitalized as part of the cost of the constructed asset
Indicate whether the statement is true or false
Which of the following is a limitation seen in organizations taking a low-cost approach to
product development? A) Demand for the product is limited to a niche market. B) Time taken for development is very long. C) Profit margins are very low. D) Products cannot be differentiated.
To get high schoolers excited about a new kind of sugar-free Red Bull, the company handed out free cans in the parking lot of high school football games. What kind of promotion was Red Bull doing?
A. contest B. polybagging C. sweepstake D. sampling E. free premium