According to this principle, the point that is discussed last is the one audiences will remember best

A) primacy
B) complexity
C) recency
D) topically


Answer: C

Communication & Mass Media

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Several theories have been advanced in an attempt to explain how arousal can lead to compliance. Which theory claims that compliance occurs simply to end the discomfort caused by arousal?

a. demand theory b. arousal-labeling theory c. arousal-expectancy theory d. expectancy violations theory

Communication & Mass Media

Responses from the audience during and after the speech, indicating their reactions to what you have

said are known as ________. Fill in the blanks with correct word

Communication & Mass Media

When we are __________, our brains are storing important information for us to access later.

A. attending B. remembering C. understanding D. responding

Communication & Mass Media

What is the most effective type of practice?

A. distributed practice B. limited practice C. mental practice D. massed practice

Communication & Mass Media