A symbol stands for or represents something very specific

Indicate whether the statement is true or false


F

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Content is important for social media practices, but not necessarily context. 2. The PESO model focuses on four media types: paid, experiential, shared, and owned. 3. Every brand has to evaluate their own data to determine the frequency and posting of their content. 4. Measurement and evaluation are optional components for a social media plan.

Communication & Mass Media

When we refer to public speaking as a social act, we meanpublic speaking

a. only involves the speaker. b. only involves the audience. c. is a personal involvement. d. involves the speaker and audience.

Communication & Mass Media

In addition to competence, trustworthiness, goodwill and dynamism, people may grant high credibility to

those who a. are attractive. b. are well to do. c. may help them do what there is to be done. d. hold positions of high responsibility.

Communication & Mass Media

Major trends facing public relations at the end of the 20th century include

A) the globalization of the economy B) downsizing C) technological innovations D) None of the above E) All of the above

Communication & Mass Media