McDonald’s restaurants responded to customer dissatisfaction in the early 2000s by?
a. Incorporating healthier meal options and remodeling restaurants
b. Closing restaurants in some areas
c. Increasing portion size
d. Decreasing availability of some breakfast items
a. Incorporating healthier meal options and remodeling restaurants
You might also like to view...
The system that enables users of an ERP system to view source documents from any location is:
a. electronic data interchange b. local area network c. digital image processing d. electronic commerce
Which of the following is a characteristic of customer-driven marketing?
A) Companies understand customer needs even better than customers themselves do. B) Customers are unaware of their needs. C) Products are created that meet both existing and latent needs, now and in the future. D) Customers know what they want. E) Customers don't know what is possible.
Which source of resistance to change means that even if individuals agree with the change, they may be constrained by group norms?
A. structural inertia B. group inertia C. limited focus of change D. threat to expertise
Sears department stores used to plant employees in competitor stores to perform research and analysis. Recently the company implemented a system that can search competitor websites and provide comparisons of price, promotions, and availability and the system is saving time, money, and resources. What type of system did Sears implement?
A. Shopping network B. Shopping logic C. Shopping bot D. Shopping algorithm