Which of the following is a characteristic of customer-driven marketing?
A) Companies understand customer needs even better than customers themselves do.
B) Customers are unaware of their needs.
C) Products are created that meet both existing and latent needs, now and in the future.
D) Customers know what they want.
E) Customers don't know what is possible.
D
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Fun-Spot Fun Park represents a high-growth, high-share business. According to the BCG matrix, it can be classified as a ________
A) star B) question mark C) bear D) cat E) dog
Brooke uses her credit card to purchase a lawn mower at the local "big box" hardware store, but when she tries to use the mower for the first time, she finds it is not self-propelled as advertised. Does she have any recourse?
The ________ depicts the degrees and kinds of involvement a consumer brings to the purchase decision for different products.
A. FCB grid B. continuum of purchase expectations C. traditional model of consumer involvement D. Kim-Lord grid E. basic consumer decision model
Which of the following is NOT a factor to consider when researching potential brokers to help trade securities in a portfolio?
A) the fees for executing a trade B) the portfolio performance guarantee C) the minimum account balance requirements D) the speed at which trades are executed E) the available research data and tools