The ______ staffing strategy of multinational organizations involves using mostly home country managers.
A. polycentric
B. ethnocentric
C. geocentric
D. regiocentric
B. ethnocentric
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Sales of luxury goods such as perfumes, colognes, and aftershaves depend heavily upon their initial response by the consumer. A well-designed package can create convenience and promotional value. It has been called the "silent salesman
" Which of the three levels of packaging is this "silent salesman"? A) retailer B) consumer C) shipping D) secondary E) primary
Why do marketers value opinion leaders?
What will be an ideal response?
Explain in detail the four areas that service distribution should focus on
What will be an ideal response?
Which statistical method used for research into personality was adopted, and applied to organizations, by the Aston researchers?
a. T-tests b. Lexical analysis of in-depth interviews c. Factor analysis d. Q-tests