Social media:
a. can help companies gain market share.
b. are most widely used by tweens.
c. are eliminating the effect of component lifestyles.
d. have significantly decreased the complexity of buyer behavior.
ANSWER: a
Social media can also be used to amplify a promotional campaign by inviting consumers to join the conversation about a brand. One recent study found that fifty-four percent of Facebook users who liked a company's or brand's Facebook page were much more likely to purchase that brand.
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