When considering the Four Ps in international marketing, advocates of ________ focus on the unique characteristics of cultures and argue for products and promotional messages tailored to each culture
A) nationalization
B) standardization
C) localization
D) expropriation
E) ethnocentricism
C
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Practically every brand of soft drink ever made is available at Mom's Soda Shop; regional beverages from around the world can be purchased at the retailer's Web site
The retailer targets people who have developed a fondness for a particular soft drink and can no longer find it. The retailer's ________ is all types of soft drinks. A) branding strategy B) product objective C) positioning strategy D) marketing mix E) product mix
A(n) ________ is the goal toward which reasoning pushes us
A) initiative B) conclusion C) analogy D) premise
______ in survey questions can result from poor item translation, complex wording, and culture- specific phrasing.
A. Sampling B. Nonequivalence C. Quantitative method D. Cross-cultural equivalence
Data leaks were the most important EC security management concern for 2011
Indicate whether the statement is true or false