What is one recommended way PR practitioners can sustain resilience and the ability to bounce back from adversity when pitching media?
a. Practitioners should research media for past interest in the topic or story being
pitched.
b. Practitioners must feel confident in their knowledge of a problem and those are
pitching.
c. Practitioners should be part of a team of specialists who can address the topic from
many viewpoints.
d. Practitioners need to know they have sufficient organizational support for the ideas
they are pitching.
b. Practitioners must feel confident in their knowledge of a problem and those are
pitching.
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Matching
1) The Desire to try new things. 2) The degree to which a receiver perceives her or his attitudes, beliefs, and values to be similar to those of a source. 3) Aspect of source credibility related to the degree to which a source is perceived as being honest. 4) The degree to which an individual finds another person to be a desirable one with whom to establish a work relationship. 5) Personality characteristics that surface depending upon the audience with whom an individual is communicating. 6) An individual?s genotype, characteristics present early in life caused by human biology. 7) Having an orientation toward power in social relationships. 8) This personality trait distinguishes between those who tend to be tense, restless, and impatient most of the time, and those who generally tend to be clam, relaxed, and composed. 9) The view people have of themselves in terms of total worth. 10) Personality variable that distinguishes people who can operate effectively in communication situations in which there is a great deal of uncertainty from those who cannot operate effectively in such situations. A) Demographic Homophily B) Attitude Homophily C) Self-Worth D) Audience Oriented Behavior E) Personality F) Excitability G) Social Attraction H) Trustworthiness I) Competence J) Communication Apprehension K) Dogmatism L) Temperament M) Trait Behavior N) Tolerance for Ambiguity O) Task Attraction P) General Anxiety Q) Authoritarianism R) Self-Esteem S) Cultural Sensitivity T) Adventurousness
Invention of the transistor in the 1960s resulted in miniaturization that made music more portable
a. True b. False
When the group average about a culture is inappropriately exaggerated, it is the ___________ form of stereotype inaccuracy.
a. first b. third c. second d. fourth
A(n) __________ is a particular type of small group that is constructed for a specific task and has members with clearly defined roles
Fill in the blank(s) with the appropriate word(s).