Which of the following characteristics is associated with extemporaneous speaking?
A) written out word for word
B) delivered with little preparation
C) delivered from outlined notes to encourage a conversational quality
D) read from a script and difficult to sustain eye contact
E) creates problems for the speaker if he or she forgets a line
C
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The irrational suspicion or hatred of a particular group, race, religion, or sexual orientation is ______.
A. ethnocentrism B. prejudice C. racism D. stereotyping
The heart of television criticism is the construction of a text out of some larger, thicker set of events and one's perception of them, and the use of the this constructed text as evidence for critical claims
Indicate whether this statement is true or false.
Which of the following would likely improve the effectiveness of messages?
a. more diversity among PR, marketing, and advertising professionals b. an increased focus on accurately translating copy into multiple languages c. the use of celebrities and models from different cultures and ethnicities d. the implementation of integrated marketing communication concepts
All of the following are a type of positive reinforcement EXCEPT:
a. verbal praise b. smiles c. random feedback d. applause