Why have many companies begun employing multichannel marketing strategies?
What will be an ideal response?
ANSWER: Many companies have begun employing multichannel marketing strategies because channel preferences change throughout the different stages of the shopping cycle. Customers are therefore offered information, goods, services, and/or support through one or more synchronized channels. Customers who use multiple channels when shopping are more engaged and spend more than those who do not.
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The coefficient of variation is the
A. same as the variance. B. standard deviation divided by the mean times 100. C. square of the standard deviation. D. mean divided by the standard deviation.
Hill Company maintains most of their business records as electronically stored information (ESI). Recently the company's president, Clint Hill, was informed that the firm can reasonably anticipate being named as a defendant in a federal lawsuit. Accordingly, Clint should see to it that the company ________.
A. preserves all relevant ESI that may be useful to an adversary B. immediately deletes all relevant ESI before the company is named in a federal lawsuit C. deletes all relevant ESI before the company receives any discovery requests D. transfers all relevant ESI to a cloud server maintained by another company outside of the United States
Compare and contrast an external sense of accountability and an internal sense of accountability, and how each is related to effective followership.
What will be an ideal response?
In the pursuit of profits, Global Enterprises Corporation engages in what some observers consider to be bad corporate behavior. The worldwide explosion of information technology has led to a transparent global economy that makes socially responsible behavior
A. more important. B. less important. C. neither more nor less important. D. both more and less important.