________ refers to a strategy in which a message presents two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes
A) Cognitive differentiation
B) Emotional appeal
C) Comparative advertising
D) Conclusion advertising
C
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Which of the following is a form of off-the-job training?
A. Planned work activities B. Classroom instruction C. Training positions D. Job rotation E. Coaching
Global organizations are successful because they contribute to the wealth and health of every country they operate in
Indicate whether the statement is true or false
The internal reports system gathers information generated by internal reports, which includes orders, billing, receivables, inventory levels, stock-outs, among others
Indicate whether the statement is true or false
By setting appropriate service standards and measuring service performance, firms can attempt to close a ________ gap.
A. seniority B. communication C. delivery D. standards E. knowledge