There are a number of research tools that can be used to pretest campaign materials. These include all but one of the following:
a. Usability studies
b. Surveys and questionnaires
c. Focus groups
d. Mall intercept interviews
b
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The idiographic approach to communication research emphasizes
a. the subjectivity and individuality of human communication b. measurement and generalization c. analyzing media content d. using scientific methods e. cross-cultural communication competencies
Answer the following statements true (T) or false (F)
1. An example of an objective of the Discussion phase of decision making would be to critique the accuracy of and evidence for one's conclusions. 2. Carl Jung defines introverts as people whose personalities lend them to spending more time alone or with small groups. 3. Systems thinking encourages group members to resist reductionist views of problem solving in order to avoid short-sighted solutions and unintended consequences. 4. The Decision Rule phase is often when roles and tasks are assigned. 5. Diffuse status characteristics have little to do with the task at hand and so they are generally ignored when judging or perceiving group members.
A comparative advantage case is a strategy used by the opponent to offer a
counterproposal or minor repair to the advocate's reason for change arguments. Indicate whether the statement is true or false
Descriptions that appeal to your senses are called _____
a. rhetorical statements b. presentation aids c. word pictures d. metaphors