Which of the following is the building block of communication?
a. medium
b. message
c. symbol
d. idea
Ans: b. message
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Vocalized pauses such as "um" or "uh" erode speaker credibility because they give the impression that
the speaker is tentative or unprepared. Indicate whether the statement is true or false
The MPAA began a rating system:
a. modeled on Italy’s system. b. modeled on Great Britain’s system. c. as the result of a lobbying campaign in the 1990s launched by the wife of Vice President Al Gore. d. at the request of major movie stars.
One common method of gathering qualitative information about audience preferences is to use
a. Focus groups. b. Nielsen ratings. c. Arbitron ratings. d. People meters.
In low power distance cultures,
a. people accept differences in power as normal. b. people believe that all people should be treated as equal. c. people of privilege and wealth have much more power. d. people accept and rarely challenge authority. e. the government, corporations, and religious authorities may dictate rules of behavior and have the power to ensure compliance.