One common method of gathering qualitative information about audience preferences is to use

a. Focus groups.
b. Nielsen ratings.
c. Arbitron ratings.
d. People meters.


a

Communication & Mass Media

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Who financed his early movies himself using art works?

a. Marcel Carné b. Jean Renoir c. Jean Cocteau d. Carl Theodore Dreyer

Communication & Mass Media

As you listen to a sale's associate develop his/her argument explaining why you should buy a new plasma television you are:

A. considering the source. B. considering the reasoning. C. considering the evidence. D. understanding the message.

Communication & Mass Media

Avoiding eye contact with your instructor when you do not know the answer to a question is an example of which function of gazing?

a. monitoring feedback b. regulating the flow of communication c. reflecting cognitive activity d. expressing emotion

Communication & Mass Media

Ominotago believes that her life is controlled by forces outside of her. Ominotago has what

type of locus of control? A) external B) circumspect C) non-existent D) internal

Communication & Mass Media