What technique spells out questions the PR writer should answer upfront?
a. inverted pyramid
b. 5 Ws and H
c. SUCCESS principles
d. framing
b. 5 Ws and H
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A eulogy and a testimonial are the same type of speech
Indicate whether the statement is true or false
Bonnie, an experienced PR practitioner, has written several books and published many articles on different practices of PR and the field in general. In doing this, which step of ensuring professionalism in the industry is she initiating?
a) Expanding body of knowledge b) Code of ethics c) Standardized curriculum d) Changing practitioner mindsets
The mayor of a large metropolitan city announced that the ambassador of Eritrea would be the guest of honor at the Fourth of July parade, and an official press meet will be arranged where both the mayor and the ambassador will address the media
What is this announcement called? a) Media alert b) News release c) Press release d) News alert
Answer the following statement(s) true (T) or false (F)
1. The goal of Baskin-Robins’ Wacky Summer Flavors campaign was to raise its name recognition among younger audiences 2. The Sephora brand captured customer data through its own mobile app 3. Burger King’s Proud Wrapper was an effective strategy. 4. An owned Facebook page also be considered shared media? 5. During the Be Your Way campaign, Burger King was criticized for maintaining no policies for LGBTQ employees