Answer the following statement(s) true (T) or false (F)
1. The goal of Baskin-Robins’ Wacky Summer Flavors campaign was to raise its name
recognition among younger audiences
2. The Sephora brand captured customer data through its own mobile app
3. Burger King’s Proud Wrapper was an effective strategy.
4. An owned Facebook page also be considered shared media?
5. During the Be Your Way campaign, Burger King was criticized for maintaining no
policies for LGBTQ employees
1. false
2. true
3. false
4. true
5. false
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Which of these is NOT listed as a trait that advertising professionals possess?
a. works and plays well with others b. has a good sense of humor c. is a strong visual thinker d. These are all on the list.
Recall the discussion of special events and so-called "pseudoevents" from Chapter Nine. Was the Yahoo! billboard tactic a pseudoevent?
What will be an ideal response?
Formality in speaking refers to using the degree of appropriate
A. stuffiness. B. professionalism. C. purpose. D. ethics.
A unit of textual data is also called a concept
Indicate whether the statement is true or false.