You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?
a. Set a theme for each campaign and choose related keywords
b. Keep each keyword to a single word, rather than a phrase
c. Set a theme for each ad group and choose related keywords
d. Include more than 50 keywords in 1 ad group
Answer: c. Set a theme for each ad group and choose related keywords
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The way a person typically acts or reacts under certain circumstances is referred to as that person's primary behavior pattern.
Answer the following statement true (T) or false (F)
Hill Company maintains most of their business records as electronically stored information (ESI). Recently the company's president, Clint Hill, was informed that the firm can reasonably anticipate being named as a defendant in a federal lawsuit. Accordingly, Clint should see to it that the company ________.
A. preserves all relevant ESI that may be useful to an adversary B. immediately deletes all relevant ESI before the company is named in a federal lawsuit C. deletes all relevant ESI before the company receives any discovery requests D. transfers all relevant ESI to a cloud server maintained by another company outside of the United States
Ruth loves to bake homemade breads. She will use only Pillsbury flour because that's the brand her mother, the best baker Ruth ever knew, always used. Ruth's brand loyalty is a type of ________
A) behavioral targeting B) core competency C) cognitive dissonance D) heuristic E) self-esteem
According to your textbook, an organization that is incessantly focused on ‘exploitation’, and has an aversion to ‘exploration’ is said to be:
a. In an ‘exploration trap’ b. In a ‘failure trap’ c. In a ‘success trap’ d. In a ‘mouse trap’