McLuhan claimed that the content of a message is what gets our attention and that the effect of the medium is largely

A. unconscious
B. overstated
C. temporary
D. ecological


Answer: A

Communication & Mass Media

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Voice of America was created

A) after World War I. B) during World War II. C) at the start of the Vietnam War. D) in conjunction with the Public Broadcasting Systems.

Communication & Mass Media

You can successfully engage in self-promotion as an impression management strategy as long as you don't do it in public

Indicate whether the statement is true or false

Communication & Mass Media

Faking attention is a common barrier to effective listening

Indicate whether this statement is true or false.

Communication & Mass Media

A form of reasoning that assumes every substance has a distinguishing set of characteristics, the presence or absence of which is taken as a sign of the presence or absence of the substance is:

a) causal reasoning. b) reasoning from a syllogism. c) reasoning from sign. d) reasoning from example.

Communication & Mass Media