Cause marketing is
A) prohibited by the American Marketing Association
B) marketing that causes public relations problems for an organization
C) another name for advertising
D) promotion of an organization's products
E) promoting your company by addressing a social need
Answer: E
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Answer the following statement(s) true (T) or false (F)
1. CRM usually refers to the software used to manage customer relationships. 2. Successful CRM is a divergence from traditional direct response marketing, database marketing, and online marketing. 3. Every direct marketing effort contains the elements of the list, the offer, and the pitch. 4. There are few things as certain as the effects of lumpy mail. If there’s a mysterious bulge in a letter, it will get opened. 5. To write an effective e-mail, your first paragraph or two should contain a miniversion of your whole e-mail.
According to psychotherapist Lillian Rubin's research on cross-sex relationships, in comparison to women, men __________.
A. gained less from their cross-sex relationships B. reported feeling lower levels of intimacy C. reported feeling higher levels of friendship D. felt their relationships were less rewarding
Madison spoke to high school athletes about her journey to become one of the nation's fastest female sprinters. Her speech was to
a. describe. b. instruct. c. explain. d. report.
Which of the following statements about credibility is FALSE?
A. Experience and expertise are the same thing. B. Biases can affect a speaker's credibility. C. Sometimes research is necessary to determine someone's credibility. D. Credibility is a measure of how reliable and trustworthy someone is.