What is the major advantage of direct marketing over advertising?

What will be an ideal response?


Direct marketing is marketing that communicates directly with target customers to generate a response or transaction.

Business

You might also like to view...

Managers who can easily become distracted by fighting the everyday fires of business and, in the process, ignore or postpone planning succumb to what is sometimes called

A. "Parkinson’s law of planning." B. the "Peter principle." C. the "tyranny of the urgent." D. "Murphy’s law of strategic action."

Business

A common characteristic of integer programming models is that they:

a. are easy to solve graphically b. produce the same answer and standard linear programming models c. often produce multiple optimal solutions d. have all of these choices in common

Business

The __________ is a point estimate of the population mean for the variable of interest.

A. sample mean B. median C. sample D. geometric mean

Business

Congress prohibited discrimination against people with physical disabilities when they enacted the Americans with Disabilities Act. This is an example of common law.

Answer the following statement true (T) or false (F)

Business