In 2018, a company employee received an option to purchase the company's stock at $45 per share. If the stock is trading at $40 a share in 2020, the employee will most likely
A. exercise the option, receiving a gain of $40.
B. buy the stock at $45 per share.
C. exercise the option, receiving a gain of $5.
D. not bother to exercise the options.
E. sell the shares to a third party slightly above the market price.
Answer: D
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The following are principles for building a successful frequency or loyalty program, except:
A) exclude less valuable customers through data mining B) design the program to enhance the value of the product C) calculate the full cost of the program D) design a program that maximizes the customer's motivation to make the next purchase
Which of the following costs is most likely associated with the commercialization stage of new-product development?
A) implementing trade promotion plans for channel members B) paying groups of target consumers for product feedback C) determining the product's planned price, distribution, and marketing budget D) developing a prototype of the product E) identifying target markets
Ethical reasoning is the process through which an individual rationalizes whatever action he or she chooses to take.
Answer the following statement true (T) or false (F)
By teaching customers how to use its products, Home Depot is helping customers see the ________ of its products.
A. ramifications B. benefits C. features D. utility