The following are principles for building a successful frequency or loyalty program, except:
A) exclude less valuable customers through data mining
B) design the program to enhance the value of the product
C) calculate the full cost of the program
D) design a program that maximizes the customer's motivation to make the next purchase
A
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Replacing merit grids with ________ eliminates the link between the pay increase and the employees' salary position in the range and performance rating.
A. bonuses B. job evaluation plans C. skill- or competency-based plans D. bands
In order to carry out roles effectively, employees need to have ______, or a basic aptitude for performing and applying specialized tasks.
A. human skills B. leading skills C. management skills D. technical skills
A liquidating dividend is
a. a dividend that exceeds current retained earnings. b. normally declared when a corporation is experiencing large profits. c. a dividend that exceeds current profits. d. legal in most states.
Variable costing allows a manager to classify controllable costs as
A) variable and fixed costs. B) avoidable and unavoidable costs. C) necessary and unnecessary costs. D) short-term and long-term variable costs.