Expert sales professionals look for a match between their product

and the needs and interests of buyers.

Indicate whether the statement is true or false


T

Communication & Mass Media

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The term “demographics” refers to:

a. how many ads Americans see and hear in a day. b. the analysis of audience characteristics, such as sex, age and marital status. c. how many people see or hear certain advertisements. d. cost per thousand people reached.

Communication & Mass Media

Which movie established the basic rules for cinematic storytelling that are still used today?

What will be an ideal response?

Communication & Mass Media

When Billie uses a couple of "ums" to signal that she has something to say in the conversations, she is using those sounds as _____

a. adaptors b. regulators c. dominators d. territorial markers

Communication & Mass Media

People may stereotype or exclude others because of their nonverbal behavior

Indicate whether the statement is true or false

Communication & Mass Media