The term “demographics” refers to:
a. how many ads Americans see and hear in a day.
b. the analysis of audience characteristics, such as sex, age and marital status.
c. how many people see or hear certain advertisements.
d. cost per thousand people reached.
ANSWER: b
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When Beatrice and Cara heard someone talking about a professor with a really traditional perspective, Beatrice found this to be a positive attribute, while Cara found it to be a negative one. This difference in perception is an example of __________.
A. concreteness B. abstraction C. denotation D. connotation
The people who follow _________ philosophy believe in extremes and have no room for balance or justification about anything
a) absolutist b) existential c) utilitarian d) idealist
A journalist wrote, "Stuart Grunt's son, who was the ascender, fell into the pit, and he died saving him." The editor replaced the sentence with "Mountaineering legend Stuart Grunt died while saving his son, who fell into a pit."
Which characteristic of good broadcast did the editor try to incorporate, and why? a) Clarity; as it was not clear who was helping whom in the original sentence and the mountaineering jargon was distracting from the story b) Conciseness; as the original sentence was too lengthy c) Casualness; as the editor tried to make it more conversational d) Color; as the sentence painted a very dark picture for the son
Proactiv, an acne treatment, has been endorsed by many celebrity spokespeople, including Jessica Simpson, Lindsay Lohan, and Sean "P-Diddy" Combs. Proactiv is hoping it will sell more of its products because it believes that these and other celebrities have ________ power that will influence consumers to want to be like them.
A. referent B. reward C. expert D. legitimate