Each of the following statements regarding online promotional communications is true, EXCEPT that
A. customers often make purchases based on information that was not influenced by the product's marketing manager.
B. customers who search online often find messages outside the marketer's control.
C. online complaints can serve the purpose of highlighting unmet customer needs.
D. marketing managers need to know where customers are likely to search for information and monitor what is being said there.
E. marketing managers need not focus on online information they don't create.
Answer: E
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A. Service desk managers typically manage the service desk staff and the staff in level 2 and level 3 support groups. B. Many companies have rewritten service desk analyst job descriptions to create higher-level positions. C. An increasing number of level 2 and level 3 staff, especially software developers, are applying to work on the service desk. D. Companies are relying on one level of management and one level of analysts to streamline job functions.
What type of competitive advantage does a best-cost provider strategy aim at achieving? Explain what a company has to do to achieve this advantage.
What will be an ideal response?
What technological advancement created for mobile devices has unleashed a new era of pricing transparency for consumers?
A. GPS systems B. SIM cards C. text messaging D. wireless apps E. mobile banking
If some of the goods delivered do not conform to a contract and the seller or lessor has failed to cure, the buyer or lessee can make a partial acceptance.
Answer the following statement true (T) or false (F)