Under a defensive strategic market plan, a particular product generates sales revenue of $32 million at a market share of 15 percent
If the business generates a gross profit of $7 million, calculate the percent margin on sales realized by the business.
A) 21.8%
B) 46.8%
C) 10.5%
D) 38.6%
E) 15%
A
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Based on U.S. consumer segmentation of consumer attitudes toward green marketing, the group that includes heavy users of green marketing products, but is not politically active is called:
A) true-blue greens B) greenback greens C) sprouts D) basic buyers
The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as:
A) Value = Price/Benefits. B) Value = Benefits/Price. C) Value = Benefits × Price. D) Value = Benefits - Price. E) Value = Benefits + Price.
Which two components of emotional intelligence (EI) deal with the personal ability to manage relationships with others?
A. motivation and self-awareness B. motivation and empathy C. empathy and social skill D. self-regulation and empathy
Predictive analytics extracts information from data and uses it to predict future trends and identify behavioral patterns.
Answer the following statement true (T) or false (F)